Dual Pricing

Dual Pricing helps merchants offset rising credit card processing fees by passing those costs to card-paying customers.
Cash-paying customers pay the listed price, while card users pay a slightly higher price (often ~3–4%).
This reduces the merchant’s exposure to interchange and assessment fees, protecting profit margins.
Transparency & Compliance
Customers clearly see two prices: one for cash and one for card.
This model is compliant with card brand rules when implemented correctly.